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On Wednesday, this new ownership entity disclosed the recruitment of Anja van Ginhoven, England's managerial lead working with head coach Sarina Wiegman, to serve as their overseer of worldwide women's football activities. This new multi-team ownership group, which includes San Francisco’s Bay FC as its initial addition in its portfolio, has previously engaged in hiring individuals from the English FA.

The appointment this year of Kay Cossington, the influential ex-technical director for the FA, as top executive acted as a demonstration of ambition from Bay Collective. Cossington understands women’s football inside out and now has put together an executive team with profound insight of the evolution of the women's game and filled with professional background.

She marks the third core member of the manager's inner circle to exit this year, with Cossington leaving before the European Championships and deputy manager, Veurink, moving on to become head coach of the Netherlands, however her decision came sooner.

Moving on proved to be a shock to the system, but “I had decided to leave the FA some time back”, she says. “My agreement for four years, similar to Arjan and Sarina did. As they re-signed, I had already said I didn’t know whether I would. I was already used to the thought that after the European Championship I would no longer be involved with the national team.”

The Euros was an emotional competition as a result. “It's sharp in my memory, having a conversation with Wiegman when I disclosed about my decision and then we said: ‘We share a single dream, how incredible it would be to clinch the European title?’ Generally, it’s not like dreams come true every day yet, absolutely incredibly, this one did.”

Wearing a Netherlands-colored shirt, Van Ginhoven has divided loyalties after her time in England, where she helped achieve securing consecutive European championships and was a part of the coaching setup when the Netherlands won the 2017 Euros.

“The national team retains a dear spot in my heart. Therefore, it will be challenging, especially with the knowledge that the team are scheduled to come for the international camp shortly,” she says. “When England plays the Netherlands, who do I support? Right now I'm in Dutch colors, but tomorrow I'll be in white.”

In a speedboat, you can pivot and accelerate swiftly. In a small team like this, that is simple to achieve.

Bay FC was not part of the equation when the organisational wizard determined it was time to move on, however everything aligned at the right time. Cossington initiated the recruitment and mutual beliefs were crucial.

“Essentially upon meeting we met we felt immediate synergy,” states Van Ginhoven. “There was immediate understanding. We have spoken at length regarding multiple aspects concerning growing the sport and our shared vision for the right approach.”

Cossington and Van Ginhoven are not alone to uproot themselves from high-profile jobs in the European game for an uncharted opportunity in the United States. Atlético Madrid’s women’s technical director, Patricia González, has been introduced as the group's global sporting director.

“I was very attracted by the firm conviction regarding the strength of women's football,” González comments. “I've been acquainted with Kay Cossington for many years; during my tenure at Fifa, she served as England's technical director, and it’s easy to make these decisions when you know you are going to be surrounded by individuals who motivate you.”

The depth of knowledge among their staff sets them apart, says Van Ginhoven, for the collective among a number fresh club ownership ventures that have started lately. “It's a standout feature of our approach. It’s OK that people do things in different ways, but we are firm in our belief in ensuring deep football understanding,” she states. “Each of us have traveled a path within the women's game, for most of our lives.”

As outlined on their site, the goal for the collective is to advocate and innovate a forward-thinking and durable system within female football clubs, founded on effective practices addressing the different demands of female athletes. Doing that, with unified understanding, eliminating the need for persuasion for why you would take certain actions, provides great freedom.

“I liken it to transitioning from a tanker to a speedboat,” remarks Van Ginhoven. “You are essentially navigating across unmapped territories – as we say in the Netherlands, I'm unsure if it translates well – and you must depend on your personal insight and skills to choose wisely. You can change direction and move quickly with a speedboat. In a lean group like this, it's straightforward to accomplish.”

González adds: “With this opportunity, we begin with a clean canvas to build upon. For me, our work is about influencing the game on a wider scale and that blank slate allows you to do anything you desire, within the rules of the game. That is the advantage of our joint endeavor.”

The ambition is high, the management are expressing sentiments athletes and supporters want to hear and it will be interesting to follow the development of this organization, the club and future additions to the group.

To get a sense of future plans, what factors are essential in a high-performance setting? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve